Objective: Acquire new customers, reward existing clients and demonstrate community involvement.
In a highly commoditized industry, this Brand wanted to set itself apart in the eyes of HFAS attendees. To do so, Wells Fargo’s signature asset (the Stagecoach) was used to create visual excitement, offer opportunities to win great prizes and collect leads that could be converted to bank customers.
Results: A number of warm leads were collected during the show and transferred to the company for follow up. In addition, Wells Fargo staff members were provided with an opportunity to convey vital financial information in a workshop setting.