Lexus Ride & Drive 2017-08-14T17:13:57+00:00

Project Description

Lexus Ride & Drive

Objective: Provide attendees with personal driving experience

HFAS worked with the Brand to ensure key elements of the activation, like guest registration & drivers license verification along with post drive exit surveys and data collection transfer were all seamlessly executed.

Results: Participant Enjoyment was high according to survey results and multiple unit sales were generated